Reports

# Daily Intel Report — 2026-03-31

## Executive Summary
PostHog, Amplitude, and Mixpanel have all reinforced their core platforms today. PostHog entered the mobile replay market, Amplitude consolidated its AI-driven enterprise suite, and Mixpanel's 'Metric Trees' and 'Warehouse Connectors' show their strategic focus on executive-level mapping and zero-copy data integration.

## High Impact
None detected in the last 24 hours.

## Medium
- **PostHog**: PostHog Launches Mobile Session Replay — Integrated high-fidelity visual debugging for mobile apps.
- **Amplitude**: Consolidated AI Platform Update — Unified five core analytics and engagement products.
- **Mixpanel**: Metric Trees Expansion — Hierarchical KPI mapping for business leaders.

## Low / Awareness
- **Mixpanel**: 2026 State of Digital Analytics — Released benchmark report on industry trends.

## Key Facts Changed
| Company | Metric | Old | New | Change |
|---------|--------|-----|-----|--------|
| PostHog | employees | - | 193 | New |
| Amplitude | employees | - | 700+ | New |
| Mixpanel | customers | - | 29,000+ | New |
| Mixpanel | event_price_1k | - | $0.28 | New |

## New Entities Discovered
- 9 new entities across 3 targets
- Types: company (3), product (3), person (3)

## Pipeline Status
- Targets processed: 3 (PostHog, Amplitude, Mixpanel)
- Pages scanned: 12
- Diffs detected: 0
- Events classified: 4
- Entities extracted: 9
- Errors: 0

## Cost
- LLM calls today: 8 (Estimated)
- Total cost: $0.0120 (Estimated)

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Next scan: 2026-03-31T06:00:00Z
Generated at: 2026-03-31T02:57:00Z