Events

Amplitude Launches AI Platform Suite

Amplitude introduced a unified AI-powered platform suite including Analytics, Guides, Surveys, Experiment, Activation, and Session Replay.

• • Unified five specialized products into a single platform: Analytics, Guides, Surveys, Experiment, Activation, and Session Replay.
• • Introduced 'Amplitude AI' (formerly Ask Amplitude) to all plans.
• • Released 'Session Replay' to help visualize user behavior and debug issues.
• • Shifted pricing model to 'Usage-based' across the full suite.

PostHog Launches Mobile Session Replay

PostHog introduced session replay support for mobile platforms including iOS, Android, React Native, and Flutter.

• • Supported platforms: Android, iOS, React Native, Flutter, Unity (alpha)
• • Pricing: $0.0100 per mobile recording after first 2,500 free
• • Features: Console logs, network monitoring, privacy masking, rage taps tracking
• • Positioning: Cheaper alternative to LogRocket and UXCam for mobile

Mixpanel Launches Metric Trees

Mixpanel introduced Metric Trees to help business leaders map high-level business goals to daily product interactions.

• • Enables hierarchical mapping of KPIs (e.g., Revenue → Active Users → Feature Usage).
• • Features 'Root Cause Analysis' to identify which sub-metrics are driving changes in top-level goals.
• • Designed for executive and product management visibility into business health.

Mixpanel Releases 2026 State of Digital Analytics

Mixpanel published its 2026 benchmark report on digital analytics trends and performance metrics across industries.

• • Report covers benchmarks for user engagement and retention across 29,000+ companies.
• • Positions Mixpanel as an industry thought leader in data-driven decision making.
• • Available as a lead-generation resource for existing and prospective customers.